MediaPost Publications Study: Consumers View Social Marketing As Invasive 01/24/2012

via mediapost.com

Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they “hate” when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, according to a new study.

Read more: http://www.mediapost.com/publications/article/166313/study-consumers-view-soc...